Helping training providers
grow without breaking.
Helping training providers grow without breaking.
Helping training providers grow without breaking.
Hi — I’m Ewan. I work closely with training providers to improve margins, stabilise performance, and ensure growth strengthens the business rather than stretching it.
Clinical & Healthcare
Aesthetics & Cosmetics
Trade & Construction
Project Management
Personal Training
Vocational & CPD
Coaching & Therapy
Business & Finance
Clinical & Healthcare
Aesthetics & Cosmetics
Trade & Construction
Project Management
Personal Training
Vocational & CPD
Coaching & Therapy
Business & Finance
Clinical & Healthcare
Aesthetics & Cosmetics
Trade & Construction
Project Management
Personal Training
Vocational & CPD
Coaching & Therapy
Business & Finance
Most training providers face the
same frustrations.
Most training providers face the same frustrations.
Training businesses are complex, and there comes a point where growth stops feeling straightforward. Scaling towards £1million and beyond becomes more demanding and harder to manage. Here are some of the common challenges that begin to emerge.
Revenue rising, but margins not improving?
More courses running, revenue rising, but margins remain tight. The business holds together up to a point, but growth brings higher acquisition costs, greater delivery load, and rising operational pressure — without creating the financial strength expected. As scale builds, profit contribution per course softens and the business becomes more demanding to run. Hiring the capability needed to properly support that growth becomes difficult within existing margins, leaving the business busier, more stretched, and working harder — but not necessarily stronger.
Lots happening, but nothing feels joined up?
Activity builds across marketing, planning, delivery, and operations, yet alignment remains weak. Decisions are shaped by recent performance, shifting priorities, and immediate pressures rather than a clear commercial direction. As this continues, effort increases but clarity does not. The business stays busy and reactive, key drivers remain unclear, and progress feels uneven rather than controlled.
Improvement showing, then disappearing?
Performance lacks consistency. A strong period builds confidence and things appear on track; the next underperforms, and stability never fully settles. Progress becomes uneven and the pattern hard to interpret, leaving uncertainty about whether change is coming from within the business or from shifts in demand. Over time, confidence in the numbers weakens, planning becomes less certain, and reactive decisions begin to replace measured ones — leading to over-correction and making stability harder to sustain.
Team stretched, but output still falling short?
The team is already stretched and working close to capacity, yet demands continue to grow. Despite sustained effort, output fails to keep pace with what the business requires, and strain begins to show. More time is spent reacting — fixing, firefighting, keeping operations moving — while the higher-value work that strengthens the business is pushed aside. Energy drops, optimism fades, and people who were once fully invested begin to disengage.
Enquiries coming in, but sales not following?
Enquiries are coming in and conversations are happening, but too many leads fail to convert. Time and energy go into engaging, explaining, and supporting, yet sales remain inconsistent and below what the business requires. Over time, the gap between interest and commitment persists. Some leads move forward, many hesitate or disappear, and revenue proves harder to convert than expected.
Strong offering, but still behind competitors?
Despite delivering high-quality training, competitors with weaker offerings continue to outperform. The reason is not always obvious, and the gap becomes harder to account for. Attention turns to pricing, positioning, and messaging. The frustration is not the training itself, but why a stronger offering is not translating into stronger market position.
Revenue rising, but margins not improving?
More courses running, revenue rising, but margins remain tight. The business holds together up to a point, but growth brings higher acquisition costs, greater delivery load, and rising operational pressure — without creating the financial strength expected. As scale builds, profit contribution per course softens and the business becomes more demanding to run. Hiring the capability needed to properly support that growth becomes difficult within existing margins, leaving the business busier, more stretched, and working harder — but not necessarily stronger.
Lots happening, but nothing feels joined up?
Activity builds across marketing, planning, delivery, and operations, yet alignment remains weak. Decisions are shaped by recent performance, shifting priorities, and immediate pressures rather than a clear commercial direction. As this continues, effort increases but clarity does not. The business stays busy and reactive, key drivers remain unclear, and progress feels uneven rather than controlled.
Improvement showing, then disappearing?
Performance lacks consistency. A strong period builds confidence and things appear on track; the next underperforms, and stability never fully settles. Progress becomes uneven and the pattern hard to interpret, leaving uncertainty about whether change is coming from within the business or from shifts in demand. Over time, confidence in the numbers weakens, planning becomes less certain, and reactive decisions begin to replace measured ones — leading to over-correction and making stability harder to sustain.
Team stretched, but output still falling short?
The team is already stretched and working close to capacity, yet demands continue to grow. Despite sustained effort, output fails to keep pace with what the business requires, and strain begins to show. More time is spent reacting — fixing, firefighting, keeping operations moving — while the higher-value work that strengthens the business is pushed aside. Energy drops, optimism fades, and people who were once fully invested begin to disengage.
Enquiries coming in, but sales not following?
Enquiries are coming in and conversations are happening, but too many leads fail to convert. Time and energy go into engaging, explaining, and supporting, yet sales remain inconsistent and below what the business requires. Over time, the gap between interest and commitment persists. Some leads move forward, many hesitate or disappear, and revenue proves harder to convert than expected.
Strong offering, but still behind competitors?
Despite delivering high-quality training, competitors with weaker offerings continue to outperform. The reason is not always obvious, and the gap becomes harder to account for. Attention turns to pricing, positioning, and messaging. The frustration is not the training itself, but why a stronger offering is not translating into stronger market position.
Revenue rising, but margins not improving?
More courses running, revenue rising, but margins remain tight. The business holds together up to a point, but growth brings higher acquisition costs, greater delivery load, and rising operational pressure — without creating the financial strength expected. As scale builds, profit contribution per course softens and the business becomes more demanding to run. Hiring the capability needed to properly support that growth becomes difficult within existing margins, leaving the business busier, more stretched, and working harder — but not necessarily stronger.
Lots happening, but nothing feels joined up?
Activity builds across marketing, planning, delivery, and operations, yet alignment remains weak. Decisions are shaped by recent performance, shifting priorities, and immediate pressures rather than a clear commercial direction. As this continues, effort increases but clarity does not. The business stays busy and reactive, key drivers remain unclear, and progress feels uneven rather than controlled.
Improvement showing, then disappearing?
Performance lacks consistency. A strong period builds confidence and things appear on track; the next underperforms, and stability never fully settles. Progress becomes uneven and the pattern hard to interpret, leaving uncertainty about whether change is coming from within the business or from shifts in demand. Over time, confidence in the numbers weakens, planning becomes less certain, and reactive decisions begin to replace measured ones — leading to over-correction and making stability harder to sustain.
Team stretched, but output still falling short?
The team is already stretched and working close to capacity, yet demands continue to grow. Despite sustained effort, output fails to keep pace with what the business requires, and strain begins to show. More time is spent reacting — fixing, firefighting, keeping operations moving — while the higher-value work that strengthens the business is pushed aside. Energy drops, optimism fades, and people who were once fully invested begin to disengage.
Enquiries coming in, but sales not following?
Enquiries are coming in and conversations are happening, but too many leads fail to convert. Time and energy go into engaging, explaining, and supporting, yet sales remain inconsistent and below what the business requires. Over time, the gap between interest and commitment persists. Some leads move forward, many hesitate or disappear, and revenue proves harder to convert than expected.
Better offering, but still behind competitors?
Despite delivering high-quality training, competitors with weaker offerings continue to outperform. The reason is not always obvious, and the gap becomes harder to account for. Attention turns to pricing, positioning, and messaging. The frustration is not the training itself, but why a stronger offering is not translating into stronger market position.
If that sounds familiar,
here's how I can help.
If that sounds familiar, here's how I can help.
I work closely with training providers facing these pressures, working inside the business to stabilise performance, protect margin, and bring clearer commercial direction.
I work closely with training providers facing these pressures, working inside the business to stabilise performance, protect margin, and bring clearer commercial direction.
More than advice — embedded,
practical support.
Training sector specialist
I helped scale Breeze Academy from its launch in 2020 into a leading provider across acupuncture and sports massage, building a deep understanding of how training businesses grow and where pressure builds.
During that experience, I developed a set of custom frameworks and systems across forecasting, planning, positioning, performance, and creative infrastructure — tools created to help training providers grow without losing control.
Rare depth of support
Most training businesses are forced to rely on fragmented support — agencies in one lane, consultants in another, and internal teams spread thin across competing priorities.
I work embedded and hands-on, bringing deep expertise across performance, planning, and commercial decision-making. The result is joined-up thinking, faster progress, and growth that is far more controlled and deliberate.
Latest articles on how to
grow a training business.
Latest articles on how to grow a training business.
Insights shaped by working closely with training providers — uncovering how training businesses can grow in a much steadier and more sustainable way.
Let’s discuss your business 💬
If something in your training business feels unclear, harder than it should be, or not performing as expected, please don't hesitate to get in touch.
Let’s discuss your business 💬
If something in your training business feels unclear, harder than it should be, or not performing as expected, please don't hesitate to get in touch.
Let’s discuss your business 💬
If something in your training business feels unclear, harder than it should be, or not performing as expected, please don't hesitate to get in touch.